Wow, Google… you’ve pulled of a storming coup with your new analytics offering. I’m not sure how many of my readers use google analytics to watch what visitors are doing on their site, but the new version has a brilliant feature called ‘visitor flow’.

Have a look at the diagram below:

In this case, I’ve asked it to show people who have found my Japan Club site from a google search (you can do all sorts of different sources, or even list all visitors by source, location, etc.etc.) You’ll see that the number of visitors is very low, having only just set the site up. It’s quite encouraging that it’s already being found in google, though!

You can see that most people came looking for Japanese Dictionary Apps, but they weren’t interested in exploring the site further. One person was interested in Hyper Japan, the regular Japanese culture show in London. Likewise, they were not interested in exploring further.

The person who found out about Japanese Dictionaries Online, then had a look at Apps and left.

But the person who found out about Japanese Dictionary Books stayed a while longer. The whole flow doesn’t show in the diagram, but they had a look at the apps, then had a look at the Japanese Kanji books, and even read through two of the Japanese Writing lessons (although, spending 18 seconds on part one and 10 seconds on part two, they probably only just had time to skim-read and bookmark them).

So that’s very exciting. It lets me know where I should be putting effort into websites. If you don’t use analytics and have a website, it’s worth looking into it – it’s completely free of charge!

If you’re not too technical, Masters Allen (who alerted me to it) will set it all up for you. They are associates of mine in the Loughborough Marketing Group, and a hugely talented design and marketing team.