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London 2012

Wednesday 13th January

I know it’s old news, but isn’t the London 2012 logo just attrocious?

_43010527_london_new_pink_203

Fortunately, after widespread public criticism in 2007 including a 25,000 signature petition and other cries for it to be changed, a London 2012 spokesman allayed our fears, saying “The emblem is flexible and will evolve over the next five years.”

So… how’s it doing after three?

logo-pink

It’s lost the yellow and the shade of pink has changed slightly. Granted that’s an improvement, but I still think that pretty much anyone armed with a pack of crayola could do better.

Sorry… I was just looking at a 2012 site and reminded how completely awful the thing is!

Written by Stu

January 13th, 2010 at 5:37 pm

Posted in Art, Design, WTF?

7 Responses to 'London 2012'

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  1. Jonathan

    13 Jan 10 at 19:24

  2. flibble

    14 Jan 10 at 10:54

  3. I know folks will forgive some gallows humor, but it strikes me that the logo looks a lot like some of the streetscapes in Haiti about now. It seriously looks like something that’s been shaken and smashed.

    ScottJ

    14 Jan 10 at 16:52

  4. It is BLOODY awful. I remember when it was first shown BBC Breakfast News asked viewers for their efforts, and without exception they were a damn sight better than this…this…ABOMINATION (ooh, am I turning into Prince Charles?…oh no, that was a carbuncle, sorry). When you see what the likes of Google can come up with for event logos, the London 2012 “thing” is just a national embaressment.

    Jenny

    14 Jan 10 at 19:43

  5. I still prefer the “gay monkey” interpretation. See! It’s flexible and monkeys are well known for evolving.

    sweavo

    15 Jan 10 at 11:25

  6. Hmmm…. They’ve gone for CDC pink…. Probably not the best colour.

    Lorrie

    15 Jan 10 at 19:36

  7. Wasn’t it supposed to be animated? Love the comments and links

    lordhutton

    16 Jan 10 at 16:58