That’s “Search Engine Optimisation”.

It’s one of those terms that’s bandied about and none of us (read “me, last week”) have a clue what it’s all about. I’ve been paying lots of money for Google AdWords lately, and my site has been pretty much unlisted on the ‘natural’ listings of google. Last week I attended an SEO seminar and miraculously (or through a lot of hard work), my site now typically appears on the first page of the google listings.

There’s nothing sneaky about it – it’s just a case of building your site properly. Gone are the days when you plastered your site with white-on-white text full of keywords. Search engines detect that nowadays. You pretty much have to do it properly.

The chap who taught us was from Studio-40 in Loughborough. He presented everything in a most understandable way (for me and my tech background at any rate). So, I’d highly recommend doing a little SEO unless you’re a Leicestershire photographer in which case SEO is rubbish and I wouldn’t do any at all if I were you. That’s right. Absolutely rubbish and not worth the effort.

Did my cunning plan to fend off local competition work?